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Published July 26, 2026

How to actually automate your business with AI

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Summary

I explain how to actually automate your business with AI by shifting from role-based thinking to workflow-based thinking: instead of trying to automate a whole job like social media manager or video editor, break it into granular actions and automate those one at a time. I show how I use this approach myself—my content gets edited and posted automatically, much of my client code is AI-generated, and I save 20–30 hours a week—but I also argue automation still takes real maintenance and won't magically solve everything or excuse producing slop. My take is to start with one repetitive task in free time, finish it, then move to the next.

Key takeaways

  • Shift from role-based thinking to workflow-based thinking: don't ask how to automate a whole job, ask what actions that job actually consists of.
  • Break each role into granular, tiny actions — automating an entire job is complicated, but automating individual tasks is tractable.
  • Automate one repetitive task at a time and only move on once that task is working.
  • Use AI for real leverage but treat it as a system that needs real maintenance, not magic that solves all your problems.
  • Avoid AI slop by keeping creative judgment in the loop and not outsourcing taste to automation.
Read my guide to AI automation for small business →How I decide what to automate, when AI is worth using, how I keep automations from breaking, and what they cost to run.

Want an automation like this for your business?

I build AI automations and agents for small businesses. Book a free call and tell me what you'd like to automate, or see how I automated Mastersealer's quoting.

Description

In the next 60s, I'm gonna teach you a genius-level framework for automating any business task with AI. You're gonna replace your social media managers, video editors, customer support reps, and anyone else in the company. The only limit here is your own imagination.

Transcript

Here's how to actually automate your business with AI. So you probably don't know this, but all of my content gets edited and posted automatically for me, including this current video. Most of the code that I write for my clients is AI generated. AI is saving me at least 20 to 30 hours every single week. And this isn't me producing slop like most of the AI grifters you're going to see on Twitter and everywhere. Even though it is saving me so much time and effort, it still takes real work to maintain, and it's not something that's just going to magically solve all of your problems for you. So let me show you how to actually automate your business with AI without losing your creative touch and producing complete slop. Basically, you need to shift your thinking from role-based thinking to workflow-based thinking. In role-based thinking, you're going to divide your business into roles that people play, like social media manager, video editors, customer support. But in workflow-based thinking, if I asked you to automate a video editor or a social media manager, you probably wouldn't even know where to start, right? That's where workflow-based thinking comes in, where you divide your business into the actions, the actual actions that each employee is doing. And let me show you some examples as well of how to do this. You could divide your video editor into a bunch of actions, your social media manager, your customer support reps. Basically, automating an entire job is going to be very, very complicated. But if you can break it down into granular, tiny actions, you can automate it very easily because you can just automate every single task on this list until you've basically automated the entire role. So here's how to actually apply this. Find some free time in your week and then use that to automate just one tiny portion of the business. One portion, one repetitive task. And only when that's done do you move on to something else. And that's how you can automate your entire business with AI. Now look, this is just me giving you a quick summary of the entire process. If you want to watch the full video, where I explain the entire thing in much more detail, go check out the link in the description.

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