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Published June 12, 2026

I reviewed this ecommerce store and gave them some advice (Karatas)

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Summary

I review the Karatas ecommerce store and show why its biggest conversion problem is that customers have no way to buy anything: products have no prices, no add-to-cart or buy-now option, and no checkout, only a WhatsApp quote request that introduces delay when leads are already ready to pay. I argue the homepage overemphasizes the company story and barely shows the actual products, even though the design, branding, responsiveness and page-speed basics are solid. My conclusion is to fix the product and checkout path first—including pricing the predefined sizes and adding real purchase options—before spending anything on paid ads, because traffic is wasted if there is nothing to buy.

Key takeaways

  • Add prices, add-to-cart or buy-now, and checkout for every product and predefined size instead of relying on quote requests.
  • Do not make hot leads wait on WhatsApp for a quote when they already want to buy; remove that delay from the purchase path.
  • Put products on the homepage and stop letting the company story take up all the emphasis on an ecommerce store.
  • Fix the buying path before paid ads: traffic and qualified leads are wasted if visitors cannot spend money on the site.
  • Keep the strong branding, design, responsiveness and page-speed work—but treat those as a baseline, not a substitute for a working store.
  • If products already have prices on Etsy, price them consistently on your own site rather than leaving buyers without that information.

Description

So, this ecommerce store (Karatas) just launched and they asked me to give them some feedback on their website. I made a quick 5m video giving them my advice on how to get more conversions and more sales. And I think the advice in this video will be helpful to most ecommerce stores, even just as a reminder. So, I'm sharing it here, fo' free. Enjoy. :) If you like this kind of content, lemme know in comments. It's easy for me to make, and probably useful to a lot of website owners.

Transcript

So I just did a quick website review for this e-commerce store, and I basically just gave them some advice on how to get better conversions and everything, get more users to buy, right? And I think that the advice that I gave them is going to be very valuable, so I'm also going to share it over here on this channel, and you can watch it for free. Enjoy. Hey, man. So I think the biggest problem you have over here right now is that you have no way for people to buy things from you. The home page over here on your website is pretty much entirely just talking about your story, right? And while that's not a bad thing, I would like to see some products over here, right? Some actual products that users can buy, right? Like, this whole thing is just your story, right? Like, on the catalog page over here, right, you have a product, as far as I can see, but you don't have a price for each of these, let's say, sizes over here, right? I'm guessing since you have predefined sizes over here, you should be able to provide a predefined price for them as well, right? And, you know, allow the user to add to the cart or just buy now and check out, right? But I don't see any of that information over here, right? There's no checkout or cart functionality, so nobody can actually buy anything from you and pay you money at all, right? All they can do is just request a quote over here, which opens up your WhatsApp, right? And this is just going to introduce delays, right? Because it's going to take time for you to respond back to them and clear all their questions, and by then, who knows if the sale is hot or not, right? Like, when people come to this page and try to buy your product, they're already hot leads. They want to spend money, and they like you. Don't give them a way to do so. And I took a quick look at your Etsy page as well over here, and the products over here do have prices, right? Like, 45 bucks, 25 bucks, and so on, right? So it's not like you can't price these products over here on your website as well, right? So I'd say do that as well. And what else? Yeah, I'd say the biggest issue I see with your site is that it places too much importance on the story behind your company and almost zero emphasis on the actual products you're selling. And yeah, I just think that's a bit backwards, right? You want to emphasize the products you're selling more, right? Like, you're an e-commerce store. You should be advertising and selling your products on this page. It's fine to have all these story elements over here, but probably not if they're taking up all of the importance on the page right now. Design-wise, I'd say this website is very well designed, and, like, the branding is unique, and it actually looks like a unique store instead of, you know, everyone else is just using cookie-cutter templates and overused designs, right? And I checked all the basic stuff, like responsiveness and page speed scores and insights and all that, and you're pretty much solid over there, so no change needed over there, right? So yeah, the biggest issues I see in your website are these: One, you don't have a way for customers to actually pay you. Two, you don't have an actual product on your website. And three, you're placing way too much emphasis on your story instead of the actual products you're trying to sell, right? And I think you're much better off fixing all of these issues first before trying to spend any money on paid ads, right? Because even if you spend money on paid ads, and even if you get a ton of traffic over here, what exactly are you going to do, right? Like, there's nothing to do on your site besides just read your story and, I guess, maybe go over here and, you know, request a quote and then wait 24 hours or whatever for the other person to respond and stuff, right? Like, there's no actual products to buy. There's no way to spend money on your website. So let's say you do run the ads and you're getting customers as well, right? People are converting, and they want to buy this all about that you're selling, and they visit your website. They're like, "What's the next step over here?" Right? They're not going to find any way to actually buy the product, and that sucks because you're losing high-quality leads over here, like highly qualified leads who would have otherwise bought your product right away. So yeah, I think these are the biggest issues that you need to fix right now. Let me know if this was useful.

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